Morgridge Institute for Research

Wisconsin Science Festival celebrates scientific discovery, community

Thousands of visitors young and old will have the chance to indulge their “inner scientist” during the 2014 Wisconsin Science Festival, held this year from Oct. 16-19, with more than 20 communities statewide joining Madison in the party.

Now in its fourth year, the festival has established itself as a statewide celebration of creativity and scientific discovery for audiences of all ages. Some past festival favorites, like the Discovery Expo, will be featured again this year, but attendees can expect plenty of new programs as well.

Laura Heisler, director of the festival and programming for the Wisconsin Alumni Research Foundation, says organizers strive to experiment each year and offer a different window on science.

“The upcoming Science of Supper Clubs is probably the most experimental thing we’ve ever done,” Heisler says.

This event will feature the Wisconsin supper club tradition through a scientific lens, including the science of the brandy old-fashioned, food samples and demonstrations from University of Wisconsin-Madison College of Agricultural and Life Sciences (CALS) faculty, and a concluding roundtable discussion with noted food authors.

“It’s really exciting and only something the Wisconsin Science Festival can do,” Heisler says. “Nobody else can claim a supper club culture like we have in Wisconsin.”

As CALS celebrates its 125th anniversary this year, the college’s involvement in the science festival is an opportunity to feature campus researchers who contribute in some way to this supper club culture, including vegetable producers, cheese makers and beer experts, Heisler says.

“We are excited to be pairing food with a side of science at the Science of Supper Clubs, including samples of our Babcock Dairy ice cream flavor, Happy Cranniversary,” says CALS Dean Kate VandenBosch. “Festival panels on genetically engineered crops and climate change are also terrific ways for our scientists to dialog with festival-goers on important current issues.”

With visitors from around the United States and even foreign countries, the festival has become a destination event that economically benefits the entire state.

“We all have an inner scientist,” Heisler says. “Science is part of every aspect of our lives, whether we’re conscious of it or not, and we’re all drawn to it. There’s amazing stuff going on in our state, done by people of our state, and we should be celebrating that.”

Whether you’re a foodie, sports fan, artist or science geek, you’ll find something enjoyable at the four-day festival. Most activities will be held in the Town Center of the Discovery Building, 330 North Orchard Street, with other events taking place elsewhere in Madison and in some communities statewide.

Highlighted events include:

Check the Wisconsin Science Festival website for more detailed information about the full festival schedule for Madison and statewide events (http://www.wisconsinsciencefest.org). Entry to most festival events will be free, though some activities may require nominal fees for materials. Some community partner sites may charge their usual admission fees.