Morgridge Institute for Research

Wisconsin Science Festival embraces ‘Made in Wisconsin’ theme

A robot zoo, carbonated fruit, and virtual reality simulations are just a handful of experiences to be had at the 2015 Wisconsin Science Festival, held this year from Oct. 22-25.

Now in its fifth year, the festival continues to grow with more than 30 communities hosting activities statewide—from Ashland to Madison to the festival’s featured partner at the University of Wisconsin-Milwaukee.

Laura Heisler, director of the festival and programming for the Wisconsin Alumni Research Foundation and the Morgridge Institute for Research, says the event has something for everyone and appeals to all ages and interests.

“If you’re interested in sports, cooking, new technology, current events, you’re consuming science whether you’re aware of it or not,” says Heisler. “They all have science at their core.”

This year’s hallmark event is “Made in Wisconsin,” a Friday night feature showcasing both established Wisconsin traditions and emerging entrepreneurial endeavors. Visitors will experience Wisconsin’s growing maker culture through hands-on demonstrations, samples of Wisconsin fare, and eight-minute flash talks from companies like Thermo Fisher Scientific, the festival’s presenting sponsor.

“The festival is always a rich environment for both professionals and enthusiasts to discuss scientific issues of the day and discoveries happening in our state and around the world. This year’s ‘Made in Wisconsin’ theme offers a special opportunity to explore the science behind many Wisconsin products,” says Kate VandenBosch, dean of the College of Agricultural and Life Sciences (CALS) and chair of the festival’s planning committee. “It is truly a celebration of Wisconsin ideas and the innovations that grow from those ideas.”

The evening culminates with a talk on the art and science of video games from Raven Software, a company located in Middleton that produces many blockbuster games.

“Art can illuminate how we see the world of science,” says Norma Saldivar, executive director of the UW-Madison Arts Institute, which works closely with the company. “We’re excited to bring Raven Software as guests because they also have great interest in seeing the two worlds come together and are a beautiful example of how art and science intersect.”

In addition to building more statewide festival activities for all ages, the Madison campus community is expanding local efforts in the four-day event. For example, the UW-Madison International Division is hosting a series of flash talks by scientists working on some of the world’s most pressing problems, while the Department of Life Sciences Communication is tackling discussions around controversial science topics like gene editing.

“The science activities geared toward the kids are always a hit,” says Heisler, “but we also want to engage the community in those controversial science discussions that are at the forefront of current events.”

Many activities will be held in the Town Center of the Discovery Building, 330 North Orchard Street, with other events taking place elsewhere in Madison and in many communities statewide.

Highlighted events include:

Check the Wisconsin Science Festival website for more detailed information about the full festival schedule for Madison and statewide events. Entry to most festival events will be free, though some activities may require nominal fees for materials. Some community partner sites may charge their usual admission fees.

CONTACT: Laura Heisler, 608-316-4392,