Dietram Scheufele

Dietram Scheufele

Investigator, Science Communication



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I am the John E. Ross Professor in Science Communication at the University of Wisconsin-Madison. My research deals with the public opinion dynamics surrounding controversial science, focusing particularly on the interplay among media, policy actors and lay audiences. In those areas, I have consulted for Porter Novelli, the World Health Organization, the World Bank, and other corporate and public sector clients worldwide.


PhD, Mass Communications (major), Political Science (minor), University of Wisconsin-Madison
MA, Journalism and Mass Communication, University of Wisconsin-Madison

Honors and Awards

Member, German National Academy of Science and Engineering
Fellow, American Association for the Advancement of Science
Fellow, International Communication Association
Fellow, Wisconsin Academy of Sciences, Arts & Letters