Dietram Scheufele

Dietram Scheufele

Investigator, Science Communication



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Research website

I am the John E. Ross Professor in Science Communication at the University of Wisconsin–Madison. My research deals with the public opinion dynamics surrounding controversial science, focusing particularly on the interplay among media, policy actors and lay audiences. In those areas, I have consulted for Porter Novelli, the World Health Organization, the World Bank, and other corporate and public sector clients worldwide.


PhD, Mass Communications (major), Political Science (minor), University of Wisconsin–Madison
MA, Journalism and Mass Communication, University of Wisconsin–Madison

Honors and Awards

Member, German National Academy of Science and Engineering
Fellow, American Association for the Advancement of Science
Fellow, International Communication Association
Fellow, Wisconsin Academy of Sciences, Arts & Letters